World Builders

World Builders

World Builders

World Builders

World Builders

World Builders

World Builders

World Builders

World builders

My experience reflecting on Nick Bare’s fan attribution flow made me realize how important it is to define who you’re building for.

Nick is building for the hybrid athlete…people who want to take both running and lifting seriously.

So who am I building for?

World builders.

So far, I’ve been messaging that my desired audience is “creators and entrepreneurs.”

That framing is way too broad…so it’s time to tighten it.

What’s a world builder?

Have you ever seen the famous picture Walt Disney drew of his empire (above)?

Walt is a world builder.

A “creator” is someone that makes something. You could be a content creator (someone that makes content) or a cabinet creator (someone that makes cabinets).

As far as I’m concerned, being a “creator” is like saying you breathe air.

Everyone that makes anything is a creator…so the phrasing is way too broad to messaging against.

A world builder is someone like Disney that has the intention of stitching multiple businesses, projects, and experiences together for an intended audience.

Content is often the glue/storytelling layer that helps connect the different projects and broadcasts the ethos.

Ever since I started thinking about entrepreneurship, I’ve always wanted to build my own world.

For me, it just so happens that I want to build a world of world builders.

It’s a little meta, but my goal is to spend the rest of my life making content, products, services, experiences, and physical spaces that attract other world builders.

Funny enough, every time I try to sketch out my Disney “world map,” I overcomplicate the process and get lost.

This is one of those things where the dots won’t connect until I look backwards 10 years from now.

In other words, I’m not quite sure what products, services, and experiences I’ll build, but whatever they are, they will be for world builders.

I’m going to convert everything I do and say moving forward to this nomenclature.

— — — — — — — — — — — — —

If you enjoyed this post and want more like it, you should subscribe to me weekly creator journal, Blueprint. Each week, I share metrics, ideas, frameworks, and experiments designed to supercharge your thinking about content & brand building in the modern age.

World builders

My experience reflecting on Nick Bare’s fan attribution flow made me realize how important it is to define who you’re building for.

Nick is building for the hybrid athlete…people who want to take both running and lifting seriously.

So who am I building for?

World builders.

So far, I’ve been messaging that my desired audience is “creators and entrepreneurs.”

That framing is way too broad…so it’s time to tighten it.

What’s a world builder?

Have you ever seen the famous picture Walt Disney drew of his empire (above)?

Walt is a world builder.

A “creator” is someone that makes something. You could be a content creator (someone that makes content) or a cabinet creator (someone that makes cabinets).

As far as I’m concerned, being a “creator” is like saying you breathe air.

Everyone that makes anything is a creator…so the phrasing is way too broad to messaging against.

A world builder is someone like Disney that has the intention of stitching multiple businesses, projects, and experiences together for an intended audience.

Content is often the glue/storytelling layer that helps connect the different projects and broadcasts the ethos.

Ever since I started thinking about entrepreneurship, I’ve always wanted to build my own world.

For me, it just so happens that I want to build a world of world builders.

It’s a little meta, but my goal is to spend the rest of my life making content, products, services, experiences, and physical spaces that attract other world builders.

Funny enough, every time I try to sketch out my Disney “world map,” I overcomplicate the process and get lost.

This is one of those things where the dots won’t connect until I look backwards 10 years from now.

In other words, I’m not quite sure what products, services, and experiences I’ll build, but whatever they are, they will be for world builders.

I’m going to convert everything I do and say moving forward to this nomenclature.

— — — — — — — — — — — — —

If you enjoyed this post and want more like it, you should subscribe to me weekly creator journal, Blueprint. Each week, I share metrics, ideas, frameworks, and experiments designed to supercharge your thinking about content & brand building in the modern age.

World builders

My experience reflecting on Nick Bare’s fan attribution flow made me realize how important it is to define who you’re building for.

Nick is building for the hybrid athlete…people who want to take both running and lifting seriously.

So who am I building for?

World builders.

So far, I’ve been messaging that my desired audience is “creators and entrepreneurs.”

That framing is way too broad…so it’s time to tighten it.

What’s a world builder?

Have you ever seen the famous picture Walt Disney drew of his empire (above)?

Walt is a world builder.

A “creator” is someone that makes something. You could be a content creator (someone that makes content) or a cabinet creator (someone that makes cabinets).

As far as I’m concerned, being a “creator” is like saying you breathe air.

Everyone that makes anything is a creator…so the phrasing is way too broad to messaging against.

A world builder is someone like Disney that has the intention of stitching multiple businesses, projects, and experiences together for an intended audience.

Content is often the glue/storytelling layer that helps connect the different projects and broadcasts the ethos.

Ever since I started thinking about entrepreneurship, I’ve always wanted to build my own world.

For me, it just so happens that I want to build a world of world builders.

It’s a little meta, but my goal is to spend the rest of my life making content, products, services, experiences, and physical spaces that attract other world builders.

Funny enough, every time I try to sketch out my Disney “world map,” I overcomplicate the process and get lost.

This is one of those things where the dots won’t connect until I look backwards 10 years from now.

In other words, I’m not quite sure what products, services, and experiences I’ll build, but whatever they are, they will be for world builders.

I’m going to convert everything I do and say moving forward to this nomenclature.

— — — — — — — — — — — — —

If you enjoyed this post and want more like it, you should subscribe to me weekly creator journal, Blueprint. Each week, I share metrics, ideas, frameworks, and experiments designed to supercharge your thinking about content & brand building in the modern age.

World builders

My experience reflecting on Nick Bare’s fan attribution flow made me realize how important it is to define who you’re building for.

Nick is building for the hybrid athlete…people who want to take both running and lifting seriously.

So who am I building for?

World builders.

So far, I’ve been messaging that my desired audience is “creators and entrepreneurs.”

That framing is way too broad…so it’s time to tighten it.

What’s a world builder?

Have you ever seen the famous picture Walt Disney drew of his empire (above)?

Walt is a world builder.

A “creator” is someone that makes something. You could be a content creator (someone that makes content) or a cabinet creator (someone that makes cabinets).

As far as I’m concerned, being a “creator” is like saying you breathe air.

Everyone that makes anything is a creator…so the phrasing is way too broad to messaging against.

A world builder is someone like Disney that has the intention of stitching multiple businesses, projects, and experiences together for an intended audience.

Content is often the glue/storytelling layer that helps connect the different projects and broadcasts the ethos.

Ever since I started thinking about entrepreneurship, I’ve always wanted to build my own world.

For me, it just so happens that I want to build a world of world builders.

It’s a little meta, but my goal is to spend the rest of my life making content, products, services, experiences, and physical spaces that attract other world builders.

Funny enough, every time I try to sketch out my Disney “world map,” I overcomplicate the process and get lost.

This is one of those things where the dots won’t connect until I look backwards 10 years from now.

In other words, I’m not quite sure what products, services, and experiences I’ll build, but whatever they are, they will be for world builders.

I’m going to convert everything I do and say moving forward to this nomenclature.

— — — — — — — — — — — — —

If you enjoyed this post and want more like it, you should subscribe to me weekly creator journal, Blueprint. Each week, I share metrics, ideas, frameworks, and experiments designed to supercharge your thinking about content & brand building in the modern age.

World Builders

World Builders

World Builders

World Builders

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